We are sports and fitness fanatics and have naturally made sports and sponsorship of sports development a prominent part of our social investment programmes.
Although we seem to place more emphasis on football development, we also take an interest in developing other sports, such as athletics, and our leaning towards the empowerment of women has led us to sponsor of events specifically aimed at promoting women and girls in sport.
Sierra Leoneans are amongst the most passionate football fans in the world. Whilst the country has abundant talent, effort and resources to develop these talents have not been adequate over the years, which is why Koidu Limited has increased its assistance to sport development, especially in the Eastern Region of the country, to $100,000 per year from 2011 onwards.
We see investing in up and coming talents and making the national league more competitive as the starting point to developing football in the country.